EMPOWERING YOUTH, SHAPING SUSTAINABLE CITIES

Roberto is the Founder of Youth Building the Future Global. YBTFG fosters a global community of informed and empowered youth to address climate change, sustainability challenges and recognize the disproportionate impact on vulnerable regions.

Roberto Juárez - YBTFG | CDMX

PROBLEM

13,000 Tons of urban waste is generated by Mexico City everyday

Solution

Through massive awareness efforts, YBTFG shifts the narrative from climate "victimhood" to climate "leadership," equipping youth to drive local innovation

YBTFG IMPACT

10,000+

Young people engaged through educational programs, awareness campaigns, and advocacy efforts

cross-border collaboration

Fostering a community that transcends geography, allowing youth from different hemispheres to exchange solutions and resources

Awards

Alianza del Pacifico Nestlé Sustainability Leadership (2019) / Sustainability Leader Youth / Goodwall (2022) /

National Environmental Activist (2023) / Deputy Chambers Mexico