CIRCULAR FASHION, INFINITE STYLE

José Manuel Reyes is the visionary architect behind SOCA Exchange, a venture that is fundamentally redefining our relationship with clothing. In a world drowning in "disposable" fashion, José Manuel has built a marketplace where the currency isn't money—it's the value already hanging in your closet. By creating a vibrant ecosystem for trading rather than buying, SOCA Exchange tackles the environmental toll of fast fashion while fostering a culture of radical generosity.

José Manuel Reyes - SOCA Exchange | Guadalajara

PROBLEM

3.7 Billion Tons of textile waste are generated annually by Mexico City alone, with only 1% being recycled.

Solution

A digital and community-driven platform where users can safely trade high-quality garments, extending the life cycle of clothing and reducing the demand for new production

soca IMPACT

58 Million+

Liters Of water saved, the equivalent to 17 Olympic pools.

2,500+

Garments Exchanged: Directly preventing thousands of new purchases and keeping quality textiles in circulation rather than in landfills

Awards

2024 | Watson Institute Fellowship