CLOSING THE LOOP, PLASTIC WASTE TO CLEAN FUEL

Daniel is the founder of EcoNova, a Mexican cleantech startup that uses chemical recycling to turn hard-to-recycle plastics into reusable circular materials. By combining innovation, sustainability, and traceability, EcoNova helps industries close the loop and reduce pollution from plastic waste.

Daniel Reyes Flores | Econova | Mexico City

PROBLEM

120K Tons Of waste is generated daily in Mexico. 71.9% Of that waste (or 79,152 tons) ends up in landfills every single day

Solution

Waste-to-Circular Fuel. Econova designs and operates modular chemical recycling systems that convert hard-to-recycle plastic into certified pyrolisis oil, which is then used as clean circular fuel.

econova IMPACT

35% - 50%

Gross margin potential on fuel outputs, demonstrating strong commercial viability for sustainable solutions.

Led 50+

Circular economy projects in LATAM

Awards

Circular Economy Expert: Led over 50 circular economy projects across Latin America.

BeVisioneers: The Mercedes-Benz Fellowship (Selected Fellow).

Built Cirtrade, Mexico’s first recycling traceability platform