REPLACING DIAPER LANDFILLS WITH PINEAPPLES
CeluNova is a biomaterials venture transforming pineapple-leaf waste into the absorbent core used in diapers and hygiene products, made from a cotton-like fiber called cellulose. Today this material comes almost entirely from trees, driving deforestation and creating fragile, high-cost supply chains. Our cellulose is biodegradable, turning agricultural waste into a climate-positive fiber.
Adolfo Vidal - CeluNova | Tabasco
PROBLEM
500 Years Is the time traditional wood-pulp diapers and pads take to degrade.
Solution
Less Than 2 Years Is the time CeluNova’s pineapple-based material takes to biodegrade, drastically reducing long-term landfill waste.
Celunova IMPACT
5.5 Tons of co2
Is mitigated per ton of CeluNova cellulose produced, creating a climate-positive, circular supply chain
+30% absorption
Is the proven absorbency performance of CeluNova’s material compared to traditional cellulose.
Awards
2025 | Global Finalist at Hult Prize in London
2025 | Winner at Y4C, a UNDP initiative in Brazil
2025 | The Mercedes-Benz Fellowship and Green Climate Fund.
2025 | Recognized by the Nasdaq Entrepreneurial Center.
2023 | Ranked Top 6 Entrepreneur Worldwide by the Entrepreneurs Organization (EO).